29.Sep.2009 Niche and Broad-Market MPC’s

Marketing MPC’s is your fastest way to money.  Making service calls to find new job orders simply wastes time.  Find yourself an MPC and market him.  There are two kinds of MPC – the broad-appeal type, and the niche market type.  Both are good, but if you can market an MPC in a narrow niche, do that first.

I recruit engineers, and I can either market a 2-5 year engineer with a great education and work ethic, or I can market a 15-20 year engineer who specializes in some unique engineering.

I’ll market the niche engineer first every time.  Why?  Because I won’t have to make more than about twenty calls to get a placement in the niche area.  The reason is because there are essentially zero engineers available in that area, and when I recruit one, he has a new job immediately.  Its like found money.

The broader appeal MPC’s will expand your market base and open a variety of doors for you, so this is your bread-and-butter candidate.  Market these guys constantly, recruit them constantly and build up your pipeline of sendouts.

Good hunting!

Jerry