Small Business SEO is an essential component of your overall small business growth strategy. The old days of slapping up a sign and pulling in traffic are dead. Sure, you can do it and lots of small businesses do it, but 90 percent of small businesses fail within the first five years.
Granted, most small businesses aren’t actually businesses. They are pipe dreams that owners think they might be able to turn into freedom from a regular job.
But some of you guys really do want to run a business, and some of you who simply want to escape the “worker bee” grind of working for someone else might actually succeed in your business is you deploy small business SEO that works.
What is Small Business SEO?
Small business SEO is search engine optimization oriented toward small business in North America. Effective Small business SEO will rank your small business on the first page of Google somewhere in the top five organic search positions. That top-five ranking is important, because small business SEO is all about generating new customers for you.
The top five positions in Google organic search are the “money positions”. Searchers, customers trust the organic results, even though Google does everything possible to deflect them onto their Google ads. The Google ads are the top links in the yellow box, always above the Organic search results and always above the Google Places links. More Google Pay-per-click (PPC) ads are on the right side of your browser.
Google likes to siphon off as much money for themselves as possible, hence the constant ads mixed in with your organic search results.
Effective Small Business SEO
Effective small business SEO will optimize your small business website for Google Search. You will have several pages and/or posts fully optimized to rank high in Google’s search algorithm, the effort being that you will rank high on page one of Google. If you don’t rank, the SEO wasn’t effective, was it? Sometimes, especially with brand new websites, ranking takes longer because Google places new sites into its “sandbox”. The sandbox can hold you for a couple of months while Google monitors your site for smap and other activity it does not like.
Sandbox restrictions happen to all new websites, so ignore it. You will do just fine with us, because we know how to make sure your site is indexed and crawled by Google. We also know how to optimize your small business SEO for Google Search so you can at last land on page one of Google when people search for whatever it is that you sell.
Small Business SEO: How To Optimize A Website
Website Optimization for Google Search is a very technical process and most writers will tell you that there are no guarantees. But from our many years experience optimizing pages for certain keyword phrases so those pages show up in Google Search, we know that there is a formula that works very well. I even wrote a book on it and have that book in a three-ring binder right beside my office chair.
I have my small business SEO process memorized now and have it distilled down to a single full page of check boxes so I can create new client accounts and hammer through the checklist to get them ranked.